What audience does our thriller wish to attract based on the Psychographics and Demographics?

For the psychographics and demographics, the thriller needs to attack a certain target audience to which we shall gain most of our profits. Therefore, we need to clearly establish the target audience and distinguish how we should inform this audience of the release of our thriller.

In terms of the Advertising social grades, we plan to target the Emulators of society. These types of people look for role models, which our thriller may not supply this to them, however as they are vulnerable (mostly to advertising) we can prey on this, allowing us to advertise in a way which looks into their interests. As well as this, this group mainly consists of teenagers, so our advertising of this group will mainly consist of television adverts and posters at bus stops and in shopping centres (places to which teenagers culminate).

In terms of psychographics, the grades we plan to target will be the C1/C2 class. This is because we want to target the people that would go out with friends on a regular basis, yet don’t earn a lot of money that they will do things more extravagant. From an average school in Shenfield our families have money to pay for survival (need-directed), but if after paying off bills spare money is left over, parents want to spend it responsibly, thus they spend it on small days out.

In conclusion, our thriller needs to target the people that are most likely to go to the cinema. These people will most like spend more money to see the films in which they believe is going to be the blockbuster of it’s time of release. This means that our advertising needs to be placed in the specific points to attract the audience members in which the Social grades represent.

- David Huxford