Analysis of 28 days later poster

To add to the idea of a thriller based film, we have decided to look at the artwork and the other features that a movie uses to promote and establish what the movie is about before the audience has seen the actual movie itself. We have had the idea of doing a poster ourselves which will be used in the same way as all posters to create enigma's and mystery to what the movie is about and also to promote the movie itself. I thought a good example of this is to analysis the poster of 28 days later.

28 days later is a thriller that is based around the idea of being alone and having to survive by yourself.

The first obvious thing we notice about the poster is that it is coloured red which is used to resemble blood which gives the audience the idea that the thriller will revolve around death and gore. Also we can see that towards to left side of the poster the brightness is slightly lighter which shows that they are showing the main character (who is positioned in the middle of the poster) to be walking towards to light which gives us an idea that the movie is going to based around the man's attempt to escape london which is overrun by zombies to safety. Towards the top of the poster we see the words which say:



This add's mystery to what the movie is about because it uses large words such as 'devastation' and 'infection'. The words are also in capital letters which stands out the audience and shows that they are important to the movie. Towards the middle part of the poster we can see that the main title of the movie has a 'toxic' sign behind it which backs up the idea of 'infection'. We can also see that the words are thined out along the poster to show that they are induvidual and alone, which represents the character in the movie, below is the image of the main title of the movie:



The bottom part of the poster (which is shown below) is a drawing of london, which establishes the location of the movie. We can see that the character in the poster is a lot out of proportion with the background scene of big ben and the bridge. This is because the poster is trying to add the effect that he is the main thing in london, meaning he is alone and that he is the only thing alive.



In conclusion of the poster. We can see that it creates the sense of loneliness. The colours create the sense of death and anger which is what the movie itself is about. The writing suggests urgancy which establishes that the main character does not have alot of time to escape london.

Tom Winn